
Copenhagen 2009
Well, first of all, I was born in the early eighties, in Stockholm, Sweden. As with so many other people in my age, some of the most vivid memories of my childhood is of me and my brothers playing Nintendo and watching Teenage mutant ninja turtles. And the one thing my mother never could stop me from doing, except from eating candy, was disassembling machines to understand how they worked.
I didn’t continue breaking radios and TVs forever, but found unanswered questions elsewhere and continued a journey that could only be described as a quest for knowledge. I saw things being done and wanted to understand what made them function and how I could tweak it to do what I wanted. So, at the age of 13, I started programming in BASIC on a machine that didn’t include any persistent storage – which means I had to re-write my application every time the power had been switched off. At 14, I had started learning webdesign, primarily using tables for layout, and sometime before I became 15 I sold my first website to some painter or artist.
Today, I am a bit older and somewhat wiser. No more tables for layout and a lot more knowledge gained. My interest for design and development for the web has grown bigger, but has also lead me into the world of mobile interaction. And through hours and hours of reading blogs, articles and trying out concepts, I have defined the one question that all my efforts are based on giving the answer to: “How do we provide the user with a simple and intuitive experience, while solving their everyday problems?”
I am a strong believer in that “less is more” and that by removing clutter, we add clarity and focus. This makes users happy and makes for successful products. Minimalism, defined as “stripped down to its most fundamental features”, gives us the opportunity to excel at these features, while making sure that users never have to read a manual or guide before giving the product a first try. If minimalism is something that interests you, you should definitely check out Mnmlist and Zen Habits – always a good read.
After spending a year freelancing and consulting as a mobile and web interaction developer with projects for Ellos, La Redoute, Jotex, Enjoy and ABB under my belt, in july 2011 I moved to Berlin and joined the 6Wunderkinder team to work on the awesome task manager Wunderlist.